We build and run the cold-email infrastructure that puts qualified sellers in front of you at scale. Every reply is a lead; the ones that fit your buy-box are deals. The whole machine costs less than a rounding error against one acquisition.
Every month, business owners across the country raise their hand in response to a simple question: would you sell? The ones that fit your buy-box become deals. The ones that don't still pay you back.
Hundreds to thousands of warmed mailboxes, built and managed by Lanello, sending your "we'd buy your business" message.
Built for youAround 5% reply, and about 35% of those want a conversation. Every one is a real seller in motion.
Interested sellersSellers over your profit bar are yours to buy. The ones under it don't go to waste: they convert to referral income for you.
Qualified → youEvery seller who isn't a fit still earns you a referral fee. Every one who is funds the next round of scale.
$200 per referralEverything is live. Set the scale, your deal economics, where the leads come from, and which mailboxes you send on. The model is built on the numbers from the campaign already running.
Based on 15 cold sends per mailbox per day and the live reply and qualification rates.
Add 500 mailboxes each month. Every row reads live from the calculator above: cost, qualified sellers, and what you'd earn from both referrals and your own acquisitions.
| Month | Sending mailboxes | Cost / month | Qualified sellers / mo | Referral income / mo | Deal value / mo |
|---|
Cost = tiered mailboxes + domains + lead data (automation free once you clear the lead minimum). Referral income is what you earn from the leads you route to us, realized monthly. Deal value is your own acquisition pipeline (qualified sellers × close rate × deal size), which realizes over the sales cycle. It all reads live from the calculator, change any dial and this ramp updates.
Three priced layers you control: mailboxes, domains, and lead data. All scale down as you grow.
| Sending mailboxes | Per mailbox / mo |
|---|---|
| 100 – 499 | $3.00 |
| 500 – 999 | $2.75 |
| 1,000 – 1,999 | $2.50 |
| 2,000 – 2,999 | $2.30 |
| 3,000 – 4,999 | $2.15 |
| 5,000+ | $2.00 |
Warmed, monitored, and replaced as they age out. All Google Workspace, the strongest inbox for US B2B cold.
| Sending mailboxes | Per domain |
|---|---|
| 100 – 499 | $15 |
| 500 – 999 | $14 |
| 1,000 – 1,999 | $13 |
| 2,000 – 2,999 | $12 |
| 3,000 – 4,999 | $11 |
| 5,000+ | $10 |
Domains burn under load (~10 weeks at 15 sends/day), so the monthly line is the tiered price amortized over the burn cycle. Higher send volume burns faster.
| Source | Per lead | Notes |
|---|---|---|
| Outscraper (base) | $0.003 | Google Maps locals |
| Outscraper (enriched) | $0.011 | + email, company, Zoominfo |
| Prospeo | $0.008 | Verified B2B email — cheaper than Apollo at volume |
| Apollo | $0.15 | Export-capped past 4k/mo, overage-priced |
| Verification (MV + BounceBan) | $0.002 | Double-checked before send |
We lean on Outscraper for cheap, low-contacted local leads, and top up with Prospeo for verified emails where needed.
Deliverability is the whole game. We send entirely on Google Workspace at the top of this list, infrastructure we supply ourselves, so your reputation is never taxed by other senders. The rest of the list is here for comparison.
| Provider | Type | Inbox placement | In your stack |
|---|---|---|---|
| Google Workspace | Real Google | ~87% | You provide |
| Managed real-GW (Zapmail, Premium Inboxes) | Managed Google | ~85% | Alternative |
| Microsoft 365 (dedicated IP) | Real Microsoft | ~75% | Alternative |
| Inframail (Outlook, dedicated IP) | Managed Outlook | ~75% | Alternative |
| Maildoso (shared IP) | Mixed shared | ~70% | Suspension risk |
| Private SMTP (Mailscale, MailDeck) | Self-hosted SMTP | ~40–50% | Cheapest, riskiest |
| Microsoft 365 (shared pool) | Real MS, shared | ~27–40% | Cold-hostile |
Placement figures are 2026 vendor-reported ranges for US B2B cold and vary with warmup and list hygiene. Directional, not guaranteed.
A clean split. You own the acquisitions and keep every seller worth money. We build and run the machine.
Per mailbox, tiered by volume. All Google Workspace, the strongest inbox.
The sellers under your bar route to us. When one becomes our client, you earn half of its first month. Not a wasted lead in the machine.
We add our own appointment-setting desk and charge per milestone, as each deal proves out. See the ladder below.
Once the machine is humming, we add our own appointment-setting desk and hand you meeting-ready sellers. You pay on a milestone ladder, so the real money only changes hands when a deal is genuinely moving.
We call, qualify against your buy-box, and set the appointment. A small filter fee, so you never overpay for leads that don't pan out.
When your buyer gets the target under a Letter of Intent. That's real intent to purchase, so it has earned a bigger fee.
When the purchase agreement is signed and the sale is finalized. About $3,100 total for a business that went under contract.
Success-based by design: tiny at the top so a lead is a no-brainer, weighted toward the milestones that prove a deal is closing. These are starting numbers, we'll set the exact ladder together. It changes nothing today, it's simply the next stage once volume is proven.
Billed once, not part of the monthly. We build the machine and hand it over done-for-you, so it runs without a VA and without you touching the tech.
Runs the entire campaign end to end, on hardware we set up and manage. No VA to hire.
We set up your GHL for the follow-ups and nurture. Yours at no extra cost.
The API-heavy work runs on the Mac Mini, so those monthly costs disappear.
Ongoing coaching so your team runs the machine with confidence.
A three-person job, handled by one. The automation does the heavy lifting.
Agree starting scale, buy-box and niche list. Sign the partnership terms.
Stand up domains and mailboxes. Warmup begins on the Google Workspace fleet.
Sequences, lead sourcing and reply routing. Your team learns the controls.
First cold sends at full volume. Qualified sellers start landing in your pipeline.